We have identified more than a dozen marketing and sales activities that can capture revenue quickly (Exhibit 2). Some are more relevant to B2C companies, while others make more sense for B2Bs.

All stories from the Fall 2020 issue of Marketing News Quarterly, including a ranking of the Top 50 U.S. market research and data analytics companies.

Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connection to drive engagement and growth for …

Oct 3, 2019 · In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. In 2020, AR is expected to surpass …

Focused on identifying how business leaders can best align their strategy, structure, and capabilities, Marketing 2020 was built to benchmark and share best practices among over ten thousand …

Through interviews with more than 80 subject matter experts across the globe, we identified seven key trends on which every business will likely have to focus over the next 18 to 24 months to help build a …

Some of the biggest changes were driven by consumers voting with their wallets from home, accelerating digital and e-commerce by ten years in just 90 days, and delivering an unforeseen …

Although many marketing organizations are already making some of these changes, few have executed across all the necessary areas. Many are grappling with the practical reality of how to operationalize …

SEO and content marketing will continue to drive visibility in 2020 but what good is being found if content is not credible or compelling? To win the content marketing game, brands need to focus more on …

Feb 5, 2020 · Based on my perspective working as the head of product marketing for a digital software company and seeing some of these changes unfold firsthand, here are four major trends that I …