Kana, a new AI marketing startup from the founders of Rapt and Krux, has raised $15 million to build customizable, agent-based marketing tools.

Anthropic expects to pay Amazon, Google and Microsoft at least $80 billion to run its Claude AI on their cloud servers through 2029, according to the startup’s most optimistic recent forecasts. That’s ...

If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking ...

Reinstate Labs partners with businesses to resolve verification issues, review losses, negative review attacks, and ...

OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit.

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

On Feb. 10, a small group of business owners gathered at The Collective co-working space, 672 Johnson St., to attend a presentation on the basics of Google marketing.

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Google is quietly rewriting the rules of Gmail, and this time it is not a cosmetic tweak or a new sidebar. The company is ...

TotalEnergies signed two long-term power purchase agreements (PPAs) with Google to provide 1GW solar energy in Texas, over a ...

Agreement on the single most visible recommendation was lowest of all. ChatGPT and traditional Google Search matched on the top result roughly 20–25% of the time. Google’s AI Overviews aligned with ...

AI can draft emails and optimize websites, but it can’t replace the emotional connection that occurs when someone sees your face, hears your story, or meets you in person at an event. As AI transforms ...