ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Wall Street remains wary of the black box behind AppLovin's AI, but early data suggest its e-commerce pivot is already eating ...

Some versions of ChatGPT will soon come with advertisements, OpenAI announced Friday. The chatbot owner said that in the next few weeks it will begin “testing ads” for the free and low-cost ...

Agency looks to understand the extent of identifying information available to its masked agents It's not enough to have its ...

Randall Rothenberg Proprietor Randall, Ltd. In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating ...

All teams will operate on one global platform powered by WPP Open, using shared production technology and AI-driven workflows ...

A new federal filing from ICE demonstrates how commercial tools are increasingly being considered by the government for law ...

Nigeria's social media advertising market is booming, fuelled by hyper-local targeting that leverages users’ movements and habits.