The latest Media Monitors’ Spot Ten Radio report is out, and it shows that a big department store chain is stepping up its “back to school” efforts not only on national TV, but on radio as well. At ...

In the last week before the official start of the holiday season, radio’s national advertisers are tweaking their strategies to capture the attentive ears of consumers. The week of November 13 saw ...

After a slight dip due to political uncertainty, national radio spot play saw a notable increase during election week, as the approaching holiday season influenced ad volumes, particularly among ...

You’ve heard plenty of them: radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over radio and hurt the perception of ...

Media Monitors has once again been accredited by the Media Rating Council (MRC) for its radio and TV spot data. Media Monitors serves the U.S. media and advertising industries with near real-time ...