Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Pricing used to be just a number on a slide. Today, it’s part of the product experience. In a world of usage-based models, AI-powered agents, and real-time infrastructure, pricing isn’t just a finance ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Deodorant, detergent, granola bars, cookies, underwear. Shop for any of these every day items and you’ll scan not one but at least two, sometimes three different prices crammed underneath them on the ...

I spent several years as a general manager at Amazon Web Services and my teams launched two Tier 1 services: Amazon CloudSearch and Amazon OpenSearch. Like every product at AWS, these were scaled with ...

You set a price that feels “reasonable.” Low enough to win deals. Low enough to avoid awkward sales calls. Low enough that no one pushes back too hard. Then six months later, you’re exhausted, revenue ...

I’ve met hundreds of founders over the years, and most, particularly early-stage founders, share one common go-to-market gripe: Pricing. For enterprise software, traditional pricing methods like ...