As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Selective focus of mouth of young smiling women recording podcast and doing live streaming using microphone and headphones in recording studio For years, podcasting sat on the sidelines of media ...

Whether as pieces of information, personal growth or mere entertainment, the podcast has created communities in which the presenters of said productions are able to create an auditory image that makes ...

No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

Don't you love it when you pay extra money each month for ad-free listening, only to get ads on top of the ads that are already placed in a podcast? It's a great feeling, isn't it? If you can't tell, ...