Most Small businesses invest heavily in storefronts yet remain invisible online when nearby customers search for their ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Visibility and personal connections are key in small-town business growth, with a strong lean on attending local events and engaging the community. An accessible online presence is critical even in ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...

Partnering with other businesses, especially those that complement yours but don’t directly compete, can also be a smart move ...