As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

G&S Integrated Marketing Communications Group Established to Oversee Its Agency Brands NEW YORK--(BUSINESS WIRE)--G&S, an award-winning independent agency, has acquired Morgan & Myers, Inc., dba ...

NEW YORK, Jan. 29, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network transforming marketing, today announced that two of its award-winning public relations and communications firms, ...

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

It’s become evident to me over the years that the reputation of a business and its relative valuation are shaped not just by its products and services but, in a more fundamental way, by how an ...

A kick-off party by Northwestern Cause Marketing Initiative brought graduate Integrated Marketing Communications students together Friday to offer marketing strategies to nonprofit organizations in ...