GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

Rocket CRM has announced an expansion of its workflow intelligence features, enhancing its CRM automation system to better support businesses in managing the entire customer lifecycle. This ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

Still, data alone doesn’t guarantee success. You need a framework that turns insights into action. That’s where lifecycle marketing proves essential. It organises customer relationships into clear ...