In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Stop getting amateur design. Minimum Viable Branding ensures your logo builds trust from day one. Avoid the costly mistakes of cheap branding.

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

What is the difference between the Purdue logo and a co-brand logo? The Purdue logo features the “Motion P” and the name “Purdue University” to the right (in the horizontal version) or below it (in ...

Once a memorable logo, always a memorable logo, right? That’s what designers who use words like “timeless” would like you to think. While logo design (and brand design as a whole) remain important ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...