Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

The app includes both augmented-reality walkthroughs and static displays for when you’re not right next to the car. If you’re a bit overwhelmed at the length of today’s modern owner’s manual, which ...

Technology is growing exponentially with most, if not all, aspects of modern day living. The automotive industry certainly won't get left behind. Next year's car trends are going to be unavoidable, ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Ford created new technology that could allow drivers to find their vehicles using augmented reality simulations. Based on an AR experience powered by the mobile phone, users would be directed to the ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Most carmakers are trying to use AR images and ...

Mobilizy, maker of the Wikitude augmented-reality apps for the iPhone, and Android and Nokia phones, has announced Wikitude Drive, possibly the first augmented reality turn-by-turn navigation app for ...