Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

ROCHESTER, N.Y. (WROC) — When it comes to augmented reality, Barry Silverstein can say he was in the room where it happened. As senior director and chief technology officer of optics and display in ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...

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