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Appeal to emotions, not just ethics, Europe’s plant-based meat firms told

Europe's plant-based meat companies must appeal to consumers' emotions and not just rely on ethical concerns to win over more shoppers, a EU-linked research body has said. EU-funded organisation EIT ...
Backstage

Emotional Intelligence: How to Use Pathos, the Art of Persuasive Feeling

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...
Just-Food

Appeal to emotions, not just ethics, Europe’s plant-based meat firms told

Plant-based meat products at a supermarket in Katwijk, The Netherlands, on 19 November 2020. Credit: Yuriko Nakao/Getty Images Europe’s plant-based meat companies must appeal to consumers’ emotions ...