The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

We may receive a commission on purchases made from links. If you're a bibliophile, there's a good chance you own a Kindle e-reader. And chances are, when you bought your Kindle, opting for the version ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Since 2023, Amazon has been framing Alexa+ as a monumental evolution of Amazon’s voice assistant that will make it more conversational, capable, and, for Amazon, lucrative. Amazon said in a press ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

Super Bowl LX tech ads from OpenAI, Anthropic, Google, and others show how AI companies are pushing toward mainstream ...